Media & Press Information for the "Save the Cherubs" Campaign

March 18, 2010 Press Release:

CONTACT:
Dawn Williamson *
awareness@cdhsupport.org
919.610.0129
http://www.savethecherubs.org

New 'Save The Cherubs' Campaign Brings Awareness To Little Known Deadly Birth Defect That Has Affected Over Half A Million Babies In The Past Decade

After struggling since 1995 to bring more awareness to Congenital Diaphragmatic Hernia, a birth defect that affects 1600 babies each year in the U.S., CHERUBS announces a national CDH Awareness Campaign.

Raleigh, NC - CHERUBS, a grassroots non-profit organization created and run by parents of children born with a severe birth defect, is leading the way in raising Congenital Diaphragmatic Hernia Awareness through a new campaign called "Save the Cherubs"

Founded in 1995 by Dawn Williamson, CHERUBS is the world’s first and largest Congenital Diaphragmatic Hernia (CDH) organization with over 3000 members in 38 different countries and all 50 states.  Dawn is the mother of Shane Torrence (1/28/93-9/11/99), born with left-sided CDH and multiple birth defects. Shane spent his first 10 months at Duke University Medical Center in Durham, North Carolina and endured many more hospitals both at Duke and at the University of North Carolina at Chapel Hill.  Immediately after Shane’s birth, Dawn searched for a support group, but there were none available.  After spending hundreds of hours in the hospital's medical library researching CDH and finding support only from parents she met at the hospital, Dawn felt a great need for a CDH support group.

“I wanted to create an organization to help those parents of children with CDH,” said Williamson. “I know exactly how it feels to be going through everything that they have to deal with and have no one to turn to, and I want them to know that CHERUBS is there for them every step of the way.”

CHERUBS serves the CDH community without charging parents or medical care providers for it’s services.  The amount of information and services that this group provides is staggering given that it receives no grant funding and has no paid employees. Fundraisers help to provide the services that CHERUBS offers, often on a shoe-string budget. Many charities are struggling during this economy and it is especially hard for smaller charities without marketing budgets to compete for media attention for awareness and for research funds.

CDH affects 1 in every 2500 babies, representing approximately 1600 babies in the United States each year and over 600,000 babies since the year 2000 - half of which do not survive. Some of the surviving babies, like Torrence’s son, who only lived until the age of 6, end up suffering through life with lasting health problems such as feeding aversions, gastrointestinal problems, asthma, allergies, scoliosis, pulmonary hypertension or other long-term pulmonary problems.

There are more children born each year with CDH than there are children born with Cystic Fibrosis or Spina Bifida, and although there is no known cure or typical treatment, there is still a significant lack of research and awareness in the public and medical communities about CDH.   “Once a child come homes, it is not uncommon for a parent of a child with CDH to have to explain the birth defect to their pediatrician or general practitioner.  When the medical community is not that aware of something as common as CDH, it makes it almost impossible to raise public awareness but we are determined to change that."

CHERUBS is indeed determined.   In addition to all of their other services and projects, they have taken on a national campaign to catch the attention of the public.   In their new "Save the Cherubs" campaign, the charity is working with photographers and families around the country to capture these children and the affects of CDH on camera.

"The mission of 'Save the Cherubs' is to make Congenital Diaphragmatic Hernia a phrase everyone knows how to say and everyone knows the meaning of.  Our campaign is a media blitz using photos of the kids dressed as cherubs (street clothes with wings) in photos doing real life things to emphasize that these kids are real… they exist, they could be on the playground playing with your kids. They could be the children of the people you shop beside or the baby your neighbor lost but no one knows because there is no awareness!"

The charity seems to have no shortage of photographers and models and hope that the media and marketing worlds will join in as well.   "We are raising money to try to pay for billboard advertisements, magazine ads and newspaper ads.  Our members are all joining it to contact marketing companies to see if they will donate space to help raise awareness.   Local newspapers, television stations and magazines through the country are also joining in and covering our campaign photo shoots.  This truly is a group effort of CDH families, photographers, the media, marketing companies and CHERUBS and we really believe that through this campaign we will have the opportunity to inform millions of people about CDH.   It is a momentous event because this is the biggest CDH Awareness project ever created."

"By raising awareness, we hope to raise research funds to save these babies - Save the Cherubs."  said Williamson.  “There is still so much research that needs to be done and so many babies that need to be saved.”

"In 2010 this birth defect should not still exist, much less still have so many unanswered questions and so little research. We will keep fighting, keep researching and keep raising awareness until the cause and prevention of CDH is found. We work toward saving babies in the future and honoring those we have already lost.   CHERUBS wants to be able to help as many families as possible, because we understand the hurt and confusion that comes along with having a child with CDH. We want to spare other families from the devastating effects of CDH so that more babies are lost to this birth defect.  To have more research funds, we need more awareness."

We plan to work on several projects this year including an educational video on Congenital Diaphragmatic Hernia that will be free to families and hospitals. We also just published a CDH Baby Book, are working on two Congressional Bills and are in the midst of planning many events, including our CHERUBS Angel Ball in Durham in October and our 2010 International CDH Conference in Orlando in May.   We are always so busy at CHERUBS and try so hard to bring more attention to this birth defect and more services to families”.

If you would like to join in on this campaign or make a donation to help further their efforts, you can reach CHERUBS through the campaign web site at http://www.savethecherubs.org


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About CHERUBS

CHERUBS is an international charity located in North Carolina founded in 1995. CHERUBS serves families of children and adults born with Congenital Diaphragmatic Hernia (CDH). CHERUBS has over 3000 members in all 50 states and 38 countries. Board Members include the founding father of in-utero surgery, genetic counselors, epidemiologists, pediatric surgeons and parents of children born with CDH. CHERUBS is a volunteer-run organization and a United States Internal Revenue Service recognized 501(c)3 Non-Profit Organization.