CHERUBS - The Association of Congenital Diaphragmatic Hernia Research, Awareness and Support
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Save the Cherubs
Spread CDH Awareness
Models
Photographers
How You Can Help
CHERUBS
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Save The Cherubs -Particpating Photographers
The Mission of the Save the Cherubs CDH Awareness Campaign
The mission of "Save the Cherubs" is to make
Congenital Diaphragmatic Hernia a phrase everyone knows how to say and
everyone knows the meaning of. By raising awareness, we hope to
raise research funds to save these babies - Save the Cherubs.
Our charity is called CHERUBS, we are a non-profit organization that
helps families of babies born with a severe birth defect called
Congenital Diaphragmatic Hernia (CDH). CDH occurs when the diaphragm
fails to fully form, allowing abdominal organs to enter the chest
cavity, thus preventing lung growth. CDH strikes 1 in ever 2500
babies, which equals out to a baby born every 10 minutes and over half
a million babies since 2000. CDH is as common as Spina Bifida and
Cystic Fibrosis, yet most people have never heard of it. We're trying
to change that. More awareness = more research to save these babies
that we lovingly call "cherubs" (because 50% do not survive). Thus,
the campaign name "Save the Cherubs". You can learn more about CDH and
CHERUBS at http://www.cdhsupport.org
Our campaign is a media blitz using photos
of the
kids dressed as cherubs (street clothes with wings) in
photos doing
real life things to emphasize that these kids are real… they exist,
they could be on the playground playing with your kids. They could be
the children of the people you shop beside or the baby your neighbor
lost but no one knows because there is no awareness!
For grieving parents we use suggestion and emotion… a mom
visiting the cemetery with a set of wings laying on the headstone and
her holding a photo and crying. A dad showing a new child his or her
older siblings photo. NILMDTS types of photos with wings. This will take more
creativity but we can do it. It’s important to show how many families
are grieving over cherubs.
Local media will be contacted when there is a
photo shoot so that the cherubs can be featured in their town
newspapers, tv, etc. "Local child part of national awareness campaign
for rare birth defect".
Our goal is to raise awareness on many levels:
- local awareness with the photo shoots
- state awareness with billboards in major cities and roadways
- regional awareness through magazine ads
- national awareness through press releases and use with the congressional bills
- global awareness through an on-line campaign with a campaign site,
blog, links on the photographers sites and blogs, models sites and
blogs, etc
This is a national,
group effort campaign. All participants will get recognition. All
photos will be used. The best photos will be used in national advertising. A
good campaign using these photos with bring CDH awareness to the
forefront and make it real. It will also equate CDH with cherubs…. our
awareness symbol for 15 years. Something different than all the ribbons
and colors that are the fashion right now. Something original, emotional and true to the cause.
Photographers will keep
copyrights but give permission for their work to be used in this
campaign and only this campaign (except for their portfolios of
course), to be used by CHERUBS, the media, etc to raise CDH awareness.
Photographers will be given credit for
their photographs every time they are published. Hopefully, this will
bring you national exposure to many deserving photographers as well..
Fundraising for this campaign:
Photographers have the option to hold a photography session fundraiser
to raise more local awareness. CHERUBS will receive a
minimum of 50% of sitting fees for sessions for these
fundraisers. Money raised will be used to cover the costs
of cherub wings props, billboards, magazine ads, newspaper ads and
other awareness efforts.
CHERUBS will make money through this campaign to pay for billboard and
magazine ads through the sale these photos through our cafepress site
and by requesting a signed print of
each published photo to be
auctioned off at the Angel Ball.
We will also accept donations and sponsorships to help cover the costs of this campaign.
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